Hala Bel Hayat

Agency Network: 
Published/Aired: 
February 2020
Share: Hala Bel Hayat
Share Integrated Ad - Hala Bel Hayat

Description

Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives.

Integrated advertisement created by Publicis, United Arab Emirates for Share, within the category: Electronics, Technology.

Caption

Hala Bel Hayat - Hello to Life

Advertising Agency: Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
Chief Creative Officer: Komal Bedi Sohal
Creative Director: William Mathovani
Art Director: Dennis Silveira
Designer: Ivan Bormaister
Designer: Vineet Naik
Designer: Daniel Zacatenco
Designer: Rehan Ahmad
Illustrator: Pedro Lambuja
Business Director: Karim El-Kari
Account Director: Omar Kishk
Digital Account Executive: Abdullah Siddiqui
Account Executive: Dina Farmawi
Traffic & Production Manager: Mohamed Ashraf
Client - Senior Marketing Manager: Marwan Othman
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