The Easter Letter

Agency: Rothco Accenture Interactive


It’s a difficult time for everyone at the moment. But none more so, than parents. It’s pretty hard to explain to your four year old, why they leave the house outside or visit their grandparents. And with Easter Sunday coming up, Tesco knew it was going be almost impossible to explain to them why they couldn’t go outside to hunt for eggs. So Tesco decided to give parents a little help – and got the Easter Bunny to do it for them. Gorgeously illustrated by Paula McGloin, The Easter letter written by the Easter Bunny (with help from Rothco) let children all across Ireland know, that even though this year’s hunt is a little bit different, the Easter Bunny would be thinking of them – always. A little help during a difficult time.

This professional campaign titled 'The Easter Letter' was published in Ireland in April, 2020. It was created for the brand: Tesco, by ad agency: Rothco Accenture Interactive. This Print medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted almost 4 years ago by Art Director: Leo Bartoli of Rothco Accenture Interactive.


Advertising Agency: Rothco Accenture Interactive, Dublin, Ireland
Chief Executive Officer: Patrick Hickey
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Rob Maguire
Art Director: Leo Bartoli
Copywriter: Eoin Conlon
Managing Partner: Miriam Hendrick
Senior Strategist: Tamara Conyngham
Project Manager: Caitriona Coakley
Account Director: Susan Nelis
Senior Account Manager: Sean Cushen
Producer: Conor Hamill
Head Of Studio: Dave Gallagher
Senior Finished Artist: Mickey Hughes
Illustrator: Paula Mcgloin


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