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The wrong gift

Agency Network: 
Published/Aired: 
December 2018

Description

In Peru, 75% of the elderly adults feel abandoned by their families. On Christmas, while others Malls made campaigns for children gifts, in Real Plaza we created a campaign that promoted time with elderly adults: "The Wrong Gift", we convinced our clients to buy a wrong gift for their grandparents. For what? To return to the mall, change it and share more time together.

Integrated advertisement created by DDB, Peru for Real Plaza, within the category: Retail Services.

Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Gonzalo Vera Tudela
Copywriter: Mauricio Loredo
General Account Director: Alberto Goachet
Account Director: Manuel Vergara
Account supervisor: Vania Delgado
Production: Vane Díaz, Leyci Marquez
Planning: Renato Arauco
Production Company: Santiago
Director: Matias Gutierrez
Audio Company: Zumba
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Highest Rated

Danielazar's picture

The idea is good. I like it.
Unfortunately the case video seems to be a bit poor (sound design, collages...)

Danielazar
Activity Score 112
Art Director at Havas Germany
Danielazar's picture

The idea is good. I like it.
Unfortunately the case video seems to be a bit poor (sound design, collages...)

Danielazar
Activity Score 112
Art Director at Havas Germany
kleenex's picture

I like the concept although that does mean a whole lot more returned items which is not so great.

kleenex
Activity Score 58363
Web Designer/Developer
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