In Peru, 75% of the elderly adults feel abandoned by their families. On Christmas, while others Malls made campaigns for children gifts, in Real Plaza we created a campaign that promoted time with elderly adults: "The Wrong Gift", we convinced our clients to buy a wrong gift for their grandparents. For what? To return to the mall, change it and share more time together.
Integrated advertisement created by DDB, Peru for Real Plaza, within the category: Retail Services.
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Gonzalo Vera Tudela
Copywriter: Mauricio Loredo
General Account Director: Alberto Goachet
Account Director: Manuel Vergara
Account supervisor: Vania Delgado
Production: Vane Díaz, Leyci Marquez
Planning: Renato Arauco
Production Company: Santiago
Director: Matias Gutierrez
Audio Company: Zumba