Marine plastic pollution has effected over 267 species worldwide as a result of ingestion, starvation, suffocation, infection, drowning, and entanglement. We can see firsthand how plastic pollution is affecting the diet and consumption patterns of marine animals. What we can’t see as clearly yet is how those consumption patterns are being transferred up the food chain to the humans who consume them.
This student campaign titled 'Plastic Waste' was published in Egypt in May, 2019. It was created for the brand: Unicef, by ad school: Helwan University. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 3 years ago.
Advertising School: Advertising Department, Helwan University, Cairo, Egypt
Creative Director / Art Director / Copywriter / Illustrator: Rana Haroun