Feel playful, even when you shouldn't

Agency Network: 
Published/Aired: 
April 2021
Playful Promises: Feel playful, even when you shouldn't
Playful Promises: Feel playful, even when you shouldn't
Playful Promises: Feel playful, even when you shouldn't
Playful Promises Integrated Ad - Feel playful, even when you shouldn't
Playful Promises Integrated Ad - Feel playful, even when you shouldn't
Playful Promises Integrated Ad - Feel playful, even when you shouldn't

Description

This lingerie campaign goes against the category norms because Playful Promises is for women who choose not to fit into pre-defined boxes. This campaign aims to empower women and echo their playful personalities in a way that's true to the experience of wearing lingerie, rather than serving up the same old tired performative tropes.

Integrated advertisement created by The Gate Worldwide, United Kingdom for Playful Promises, within the category: Fashion.

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