Agency: WILD Fi


Vitiligo is a chronic skin disease that affects almost 2% of the world´s population. There are a lot of myths related to this condition, which attempt directly against people self-esteem.
We came up with a new disease to take over and own of these myths: Mythíligo.

This professional campaign titled 'Mythiligo' was published in Puerto Rico in March, 2021. It was created for the brand: Dermablend, by ad agency: WILD Fi. This Digital medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted almost 3 years ago by Sr Creative Director & Partner: Enzo Mansilla of WILD FI.


Advertising Agency: WILD FI Puerto Rico, San Juan, Puerto Rico
Managing Director: Rossy Maneses
Chief Operation Manager: Valentina Negreira
Creative Director: Peca Mansilla
Creative Copywriter: Ma. Eugenia Ramón
Creative Copywriter: Martina González Calderón
Art Director: Renzo Saxlund
Art Director: Braian González
Art Director: Roberto Alfaro
Art Director: Germán Cardozo
Client Partner: Nissybeth Fernández
Client Partner: Josefina Ottieri
Client Partner: Agustina Rañales
Media Director: Josefina Calacha
Media Planner: Ma. Inés Montans
Business Intelligence Director: Lil Larroque
Data Analyst: Juan Altesor


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