Japanese publishing giant Kodansha today unveils a new brand film, Taking Flight, directed by Juan Cabral and devised by New York-based design and branding studio Gretel. The film heralds an evolving era for Kodansha as it launches a new global brand identity, also by Gretel.
With its core business evolving across platforms and markets, including Kodansha USA, the subsidiary representing the brand in America, Kodansha partnered with Gretel to establish a global brand for today’s media, with the ultimate aim of better connecting the company to the vast content offerings it publishes. The partnership spanned many touchpoints, from defining the brand presence on the spine of a book, to trade show designs, to sonic and logo mnemonics, brand launches and a brand film.
The brand film, Taking Flight, follows the migration of stories from Kodansha, as they take flight across the city and eventually the world.
This professional campaign titled 'Taking Flight' was published in United States in April, 2021. It was created for the brand: Kodansha, by ad agency: Gretel. This Design medium campaign is related to the Media industry and contains 5 media assets. It was submitted over 2 years ago.
Advertising Agency: Gretel, New York, United States of America