Advertisement

Naked Books

Published/Aired: 
May 2020
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin: Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books
Penguin Integrated Ad - Naked Books

Description

Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.

On its 85th anniversary, Penguin launches Naked Books - just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best - reading

Integrated advertisement created by Miami Ad School, India for Penguin, within the categories: Media, Public Interest, NGO, Recreation, Leisure.

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Art Director: Catarina Barcala
Art Director: Xavi Ocana
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement