Narcos: Mexico - Cocaine Routes was created to show cocaine’s journey around the world. Every time a user enters their location within the site, our algorithm creates a personalised video selecting specific post produced scenes from all Narcos seasons, connecting in real time with Google web mapping technologies, merging satellite and Street View images; combining these elements with accurate routes and the specific transportation methods - air, land or sea, to create a hyper personalized video for each user.
Visit cocaineroutes.com, an immersive, personalized video experience to promote the launch of Narcos: Mexico on Netflix, so people from around the world can discover how the Cartel of Guadalajara distributes a “package” to their exact location.
Integrated advertisement created by Circus, United States for Netflix, within the category: Media.
Chief Creative Officer: Dauquen Chabeldin
Creative Director: Ana Luna, Sebastian Urrutia
Art Director: David Gallo
VP Client Services: Christopher Roberts
Production Manager: Servando Alonso
Producer: Brenda Chavez
Lead Developer: Fredy Rivas
Video Editor: Cecilia Mancera
Technology Director: Carlos Tejeda