For years documentary films in Russia were treated as inferior to Hollywood blockbusters. For the Beat Film Festival in Moscow we changed this perception by showing how contemporary documentaries and their real-life topics can overperform any movie genre you know. To do this we selected some of the most impressive stories of the documentaries featuring this year at the festival and challenge fiction to beat it.
This professional campaign titled 'Beat That' was published in Russia in May, 2019. It was created for the brand: Beat Film Festival, . This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 5 media assets. It was submitted over 3 years ago.
Creative Director: Gatis Murnieks
Art Director: Ricardo d'Avila
Copywriter: Sasha Fedoseeva
Designer: Ricardo d'Avila