Agency Network: 
December 2021


Sometimes, the persuasive discourse of advertising has to reveal itself to draw the population's attention to serious problems.

Integrated advertisement created by Stylus Propaganda, Brazil for Mesa Brasil Sesc, within the category: Public Interest, NGO.


“I am an advertising announcer.
My voice was handpicked to gain credibility in a text written to stir your emotions.
Actors have been hired to live stories that are not their own ones.
It would be a perfect Christmas advertisement to ask for donations, but we believe that reality is more capable of touching you.
If that’s not enough, no advertising will be.
This Christmas, feed your humanity: donate to Mesa Brasil”.

Advertising Agency: Stylus Propaganda, Goiânia, Brazil
Creative Director: Pedro Carneiro
Art Director: Juverson Garcez
Art Director: Victor Labamba
Copywriter: João Victor
Copywriter: Orlando Carvalho
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