Large poutine. A huge legend.

Agency Network: 
April 2021


McDonald’s and Cossette go big again to promote a true Quebec icon—poutine, now available in large size in their restaurants throughout the province.
The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time.
The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins.
The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble.

Integrated advertisement created by Cossette, Canada for McDonald’s, within the category: Food.

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