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PeaceCamo

Campaign
Agency Network: 
Published/Aired: 
August 2020

Description

On the occasion of its 75th anniversary, the Lebanese Army made a special statement this year: in a bold and unique move, the army has turned the traditional camouflage pattern of its soldiers uniforms into illustrations of people embracing, kids playing, couples holding hands and generations coming together, to celebrate and encourage peace and unity. Soldiers marched the streets of the capital Beirut on August 1st wearing their PeaceCamo uniforms.

Integrated advertisement created by TBWA\RAAD, Lebanon for Lebanese Army, within the category: Public Interest, NGO.

Advertising Agency: TBWA\RAAD, Lebanon
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