Lay's

BLay's

United States
School: 
The University of Alabama
Published/Aired: 
May 2020
Posted: 
May 13, 2020
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Integrated United States Confectionery, Snacks Lay's The University of Alabama

Description

Lay’s asked us to create a “culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction.” This would do it.

Integrated advertisement created by The University of Alabama, United States for Lay's, within the category: Confectionery, Snacks.

Advertising School: The University of Alabama, Tuscaloosa, United States of America
Copywriter: McKenzie Woodall
Art Director: Claire Sweeney
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