Melting Point

Agency Network: 
July 2021
Genpact: Melting Point
Genpact Integrated Ad - Melting Point


Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet.

Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne ice replica of an Envision Virgin Racing Formula E car installed by Tower Bridge in Potters Field Park, with people invited to predict the percentage of total ice melt as it is exposed to the elements for 24 hours.

The ice replica is made using recycled rainwater, and for every entry, Genpact will donate $1 to the Arctic Ice Project, a non-profit organisation that aims to slow climate change by restoring ice in the Arctic, in a bid to raise a total of $10,000.
To bring awareness to the critical issue of climate change and leverage the same AI-powered algorithms that have helped Envision Virgin Racing predict the number of laps in a race, Genpact will forecast the percentage of the ice car that will melt over this period and provide real-time updates on temperature, wind speed, rainfall, and local footfall.

Integrated advertisement created by The 10 Group, United Kingdom for Genpact, within the category: Professional Services.

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