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Toy Rescue

Agency Network: 
Published/Aired: 
December 2019

Description

To make toys repairable, Dagoma, the European leader in 3D printing, and TBWA\Paris are launching Operation Toy Rescue. Spare parts for toys that didn’t exist till now have been recreated as 3D printable files.

The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modelled and recreated over a hundred spare parts with a 3D scanner. These 3D replacement part files have been put online at Toy-Rescue.com Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.

The Toy-Rescue.com platform is collaborative. People who can’t find parts for their toy can ask for help from 3D designers who can model them. And web visitors who don’t have a 3D printer can have printed parts sent to them thanks to the community of Dagoma “Makers.”

In parallel, Dagoma is working on designing a filament made from plastic toys that are impossible to repair. This filament could be used just like any other filament and therefore serve to repair broken toys.

Integrated advertisement created by TBWA, France for Dagoma, within the category: Professional Services.

Advertising Agency: TBWA \ PARIS, France
Executive Creative Directors: Faustin Claverie, Benjamin Marchal
Copywriters: Swann Richard, François Claux
Art Directors: François Claux, Swann Richard
Account Director: Matthéo Pressmar
Motion Design Editor: Nicolas Duval
Assistant Art Director: Pauline Huet
3D Supervisor: Younes Chekouh / TBWA \ ELSE
3D Designers: Clément Choblet, David Locard
Producer: Léa Gosselin
Assistant Producer: Lucile Waechter
Camera Operator: Coraline Benetti
Musical Art Director: Thomas Jacquet
Musical Producer: Fabrice Pouvreau
Composer: Baptiste Thiry
Senior Digital Art Director: Nicolas Barrès / Dan Paris
Digital Production Director: Guilhem Vacher
Digital Project Manager: Juliette Gonzalez
Digital Art Director: Kimberley Aubert
Developers: Sidney Bourgalle, Kamal Zitouni
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