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Weed Whopper

Campaign
Published/Aired: 
June 2019
Burger King: Weed Whopper

Description

Burger King wants to connect with millennials on April Fools Day, and what other way is there than to give them what they want. What they need. A burger that really makes a statement about what kind of brand Burger King really is. A Weed Whopper.

Marijuana truly is the new normal, especially in our target group. The demographic not easily fooled, so we decided to make them laugh instead, to spread the message about what Burger King is firing up now.

Entrant Company: Academy of Art University, San Fransisco, United States
Copywriter: Amanda Wennberg
Copywriter: Aron Ramstedt
Art Director: Frans Ahlberg
Art Director: Freija Edlund
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