Halloween is coming, one of the favorite times of the year to wear costumes. With this premise in mind, Ogilvy - De la Cruz developed a campaign for Burger King® that breaks with the traditional "trick or treat", "disguising " one of its iconic hamburgers. Burger King® has been recognized worldwide for decorating its restaurants, modifying its logo and even dressing up its main character to celebrate Halloween in its own way. This year, it transformed its iconic product and will launch a special edition of Whopper® Jr., with the size and shape of a candy.
Thus, from the Burger King® App, fans can order a limited edition of the Mini Whopper® Jr. In the application you will find this hamburger that was specially created for this occasion.
This professional campaign titled 'Limited Edition' was published in Puerto Rico in October, 2021. It was created for the brand: Burger King, by ad agency: Ogilvy. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Advertising Agency: Ogilvy Latina, Argentina