ADVERTISING

Burger King

VAR

Agency: Buzzman

Description

Do you wonder why VAR (Video Assistant Referee) has been so heavily criticized since its induction in French Football Championship? BURGER KING® lifts the veil on the matchday mistakes.
At BURGER KING®, we’re proud to treat everyone to a good time… even VAR referees. So if they forget to pay attention to the game and pass on the correct call, don’t blame us.
In a series of 4 comedies, BURGER KING® presents VAR referees who are more interested in their WHOPPER®… than in the match. There’s one who accidentally spills sauce from his burger on the video assistance controls, another who comments on his choice of burger instead of the match decision. A ref who hasn’t even been watching because he’s too busy taking a delivery, and one who can’t make sure he’s understood because his mouth is full.
If you think about it, we would all have done the same. Because football is sacred, but a WHOPPER® is even more so.

This professional campaign titled 'VAR' was published in France in February, 2022. It was created for the brand: Burger King, by ad agency: Buzzman. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.

ADVERTISING

iStock Essentials

Making a Hamburger with Falling ...

Artist: Phantom Gravity

iStock Signature

4k video footage of a young woma...

Artist: Kobus Louw

iStock Signature

4k video footage of a young woma...

Artist: Kobus Louw

iStock Essentials

cooking burgers. Close-up. Big a...

Artist: djtrener

iStock Signature

4k video footage of a young woma...

Artist: Kobus Louw

iStock Essentials

juicy meat for burgers overturne...

Artist: Kopaev Serg

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.