Do you wonder why VAR (Video Assistant Referee) has been so heavily criticized since its induction in French Football Championship? BURGER KING® lifts the veil on the matchday mistakes.
At BURGER KING®, we’re proud to treat everyone to a good time… even VAR referees. So if they forget to pay attention to the game and pass on the correct call, don’t blame us.
In a series of 4 comedies, BURGER KING® presents VAR referees who are more interested in their WHOPPER®… than in the match. There’s one who accidentally spills sauce from his burger on the video assistance controls, another who comments on his choice of burger instead of the match decision. A ref who hasn’t even been watching because he’s too busy taking a delivery, and one who can’t make sure he’s understood because his mouth is full.
If you think about it, we would all have done the same. Because football is sacred, but a WHOPPER® is even more so.
This professional campaign titled 'VAR' was published in France in February, 2022. It was created for the brand: Burger King, by ad agency: Buzzman. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.