420 Whopper, Vitamin BK, Whopper Lite, Campaign For Real ...
Burger King scores lower amongst 18-24 year olds when it comes to being a cool and authentic brand. In order to get the attention of the proposed age, the 420 Whopper campaign will leverage the legalization of weed in Canada to hack pop culture with the ultimate April Fools' prank and make Burger King the go-to munchies spot. The bun will also be baked using cannabis butter, so the after-effects are almost as pleasant as the Whopper-Eating experience itself.
This student campaign titled '420 Whopper, Vitamin BK, Whopper Lite, Campaign For Real ...' was published in Canada in March, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 24 media assets. It was submitted almost 3 years ago.
Entrant Company: Humber College, Toronto, Canada