Burger King

TASTE OF CONSCIENCE, The Big Prank, Not so sorry, SACRAME...


MIT(Massachusetts Institute of Technology) discovered a technology that converts audio files to laser. When the laser is pointed to a ear, the audio will play for the selected target and only this person will listen to the audio, even that the place is crowed. On April Fool's, we'll prank McDonald's customers at their restaurants, pretending to be their own voice of conscience and convince them that what they really want is Burger King.

This professional campaign titled 'TASTE OF CONSCIENCE, The Big Prank, Not so sorry, SACRAME...' was published in Brazil in March, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 6 media assets. It was submitted about 4 years ago.


Entrant Company: Miami Ad School SP, São Paulo, Brazil
Copywriter: João Victor Reis Bastos
Art Director: Augusto de Lima
Art Director: Frederico Noda Livi


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