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Right Swiper Whopper

Campaign
Published/Aired: 
July 2019
Burger King: Right Swiper Whopper
Burger King: Right Swiper Whopper

Description

The whole idea is to create a buzz that Whopper will secretly put in profiles of people eating whoppers on Tinder etc, if whoever swipes right on those profiles and matches, they will be treated to a fancy meal and a date courtesy the Bk King. The Idea is that people themselves would put up profiles of them eating a Whopper on Tinder etc, hoping it fools/motivates the other one to swipe them right and they match. So basically Right Swiper Whopper idea will act as a catalyst to people creating profiles trying to "mimic" the whopper and hope to match.

Entrant Company: UCLA, Los Angeles, United States
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