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Burger King, Fast Food Identity Theft Heist

Campaign
Published/Aired: 
June 2019
Burger King: Burger King, Fast Food Identity Theft Heist

Description

Burger King opens the First In-N-Out eatery on the east coast in NYC on April Fools (April 1st 2020). Generating buzz until its secret one day only launch, diners will soon realize they were fooled with a In-N-Out experience and menu using Burger King's own ingredients offering the same taste and satisfaction. The secret will then be revealed the following day.

Entrant Company: School of Visual Arts, New York City, United States
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