Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.
Film advertisement created by Acne, Sweden for Volvo Car Mobility M, within the category: Transport.
Creative Director: Daniel Wall
Copywriter: David Aronson
Art Director: Chris Hagberg
Final Art: Henrik Åkerberg
Account Director: Johanna Gradin
Account Manager: Malin Högström
Executive Producer: Olle Lindgren
Director: Tomas Skoging
Producer: Mats Wolgers
Music: Malcolm Pardon, Deadmono
Cmo, M: Anders Erlandsson
Head Of Marketing, M: Madeleine Lassoued
Creative Director, M: Peter Viksten
Brand Director, M: Mikael Lundin