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Agency Network: 
Published/Aired: 
December 2020

Description

Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.

Film advertisement created by Acne, Sweden for Volvo Car Mobility M, within the category: Transport.

Advertising Agency: Acne, Stockholm, Sweden
Creative Director: Daniel Wall
Copywriter: David Aronson
Art Director: Chris Hagberg
Final Art: Henrik Åkerberg
Account Director: Johanna Gradin
Account Manager: Malin Högström
Executive Producer: Olle Lindgren
Director: Tomas Skoging
Producer: Mats Wolgers
Vfx: Swiss
Sound: Plop
Music: Malcolm Pardon, Deadmono
Cmo, M: Anders Erlandsson
Head Of Marketing, M: Madeleine Lassoued
Creative Director, M: Peter Viksten
Brand Director, M: Mikael Lundin
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