Designed to be the safest Volvo car ever made – Volvo launches the new fully electric EX90
Description
Sometimes the moments that never happen matter the most. Volvo’s emotive 4-minute spot imagines the future of an unborn child – a future that could be erased in a single moment without the new EX90’s groundbreaking safety technology.
– Brand is a promise given, product is the promise kept. This campaign embodies what our brand stands for; to be pioneers in the protection of people and planet and is a perfect combination of storytelling and story-doing, says Andreas Malm, Global Head of Brand & Chief Creative Officer at Volvo Cars.
A sequel to the original ‘moments’ film, the spot is a testament to Volvo’s commitment to safety, introducing the EX90’s new advanced suite of sensors and cameras in a way that emotionally resonates with its audience.
– To help tell such an important brand story, especially in long format, was a real pleasure. Volvo’s safety technology is, and always has been, about protecting people. That’s why our film’s story centres around people, showing how important a split-second moment can be in the context of a lifetime, says Oscar Plasidius, Creative Director at Stendahls.
This professional campaign titled 'EX90 - For Life ' was published in France, Sweden, and United States in September, 2024. It was created for the brands: Volvo and Volvo Car Mobility M, by ad agencies: new–land and Stendahls. This 360° and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 28 days ago.
Credits
Advertising Agency: Stendahls, Gothenburg, Sweden
Production Company: New Land, Stockholm, Sweden
Stendahls
Creative Director: Oscar Plasidius
Art Director: Mattias Berg, Henrik Gustafsson, Klas Andén
Copywriter: Oliver Rogers
Client Director: Karin Hedberg
Project Manager: Anton Carlsson Byröd
Agency Producers: Mats Wolgers & Kalle Wettre
Volvo Cars
Global Head of Brand & Chief Creative Officer: Andreas Malm
Head of Global Product & Technology Communications: Johan Larsson
Head of Global PR & Communications: Jenny Åström
Campaign Manager: Louise Ahlström
Creative Directors: Oskar Johansson & Gustav Johansson
Art Buyer: Markus Kristensen
Rights Manager / Music & Talent: Carl Blom
New Land
Director: Marcus Ibanez
DOP: Hoyte van Hoytema, ASC, FSF, NSC
EP: Erik Torell
Producer: Mårten Melinder
Production Manager: Erik Amberntsson
Director’s Assistant: Felix Scheynius
FAD: Javier Soto Martín
Production Designer: Anna Colomer
Stylist: Larissa Bechtold, Lux Artists
1st AC: Keith Davis
Key Grip: Xavi Torres
Gaffer: Carlos Melville
2nd Unit DOP: Pepe Gay de Liébana
Service: Nevada
Service EP: Diana C. Milesi
Service Producer: Marga Sardà Badia
Service Production Manager: Yolanda Gata
Casting Agency: Road Casting
Post Production Supervisor: Cabin Editing Company
Editor: Nik Kohler, Cabin Editing Company
Editor’s Assistant: Craig Griffiths, Cabin Editing Company
Cabin EPs: Kayt H., Ruth Minkley
Cabin Producers: Dave Frost, Jo Dawson, Caylee Banz
Colorist: Greg Fisher, Company 3
Production Company 3: Edwin Elkington, Chris Anthony, Kerri Aungle
Audio Post Production: String and Tins
Sound Design and Mix: Adam Smyth and Nik Kohler
Additional Sound Design: Nigel Mannington
Foley: Cobblestone Foley
Exec Audio Producer: Rachel Hough
Audio Producer: Esi Jonuzi
Composer: Theo Elwell, String and Tins
Contains elements of Ben Rector - Extraordinary Magic
Online & VFX: Tint
Online Artists: Olle Black & Mikael Pettersson
VFX Artist: Jennifer Jallow
Online Post Producer: Leo Holte
Film Lab: SILVERWAY PARIS
