In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach o too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again.
Film advertisement created by Athos, Bolivia for Sofía, within the category: Food.
Creative General Director / Copywriter: Ferju Cuevas
Creative Director: Matías Galarza
Art Directors: Maru Carvallo, Diana Ramírez
Account Management: Siboney Montero
Production: Cabruja Films
Director: Cris Trebotic
Executive Producer: José Luis Cabruja
Productor: Mónica Soliz
Postproduction: Maxi Daëns
DoP: Ytalo Cabruja