In this year Sofía that always brings the traditional stuffed chickens and that is already tradition in Bolivia changed its approach communicacional, traditionally the Christmas campaigns of Sofia always was very focused to the Mama and to the Christmas dinner of the Mama with its family. This year Sofia broke with her communication bringing the story of three characters that represent the Bolivian reality: Don Gonzalo a taxi driver, Happy a serene and Carla a doctor of a health unit, what they all have in common? Everyone will have a Christmas night of work and surprise. This year, Sofia from the Yo Chef products, invites us all to have a Christmas no matter the place or the difficulties we could have on this special night.
This professional campaign titled 'Christmas' was published in Bolivia in December, 2016. It was created for the brand: Sofía, by ad agency: Athos. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Athos, Santa Cruz, Bolivia
Creative Directors: Pablo Leiva, Fernando Fernandes
Creative / Copywriter: Josue Nuñez
Art Directors: Noé Apéstegui, Mauro Sanjinés, Maru Carvallo, Enzo Araya, Angie Torrico, Javier Sameja, Maru Carvallo, Carlos Escudero