The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”.
There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us!
This professional campaign titled 'The Real Young' was published in Spain in February, 2019. It was created for the brand: FAD, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: Saatchi & Saatchi, Barcelona, Spain
General Creative Director: Óscar Martínez
Creative Director:Miriam Gutiérrez
Creative Supervisor: Nani Albéniz
Art Director: Michel Morem
Copywriters: Mikel San Juan, Santiago Arcusa
Account Team: Lara Díez, Luís Gago Morillo, Silvia Martínez, Begoña Budía, María Ramos
Additional Credits: The Gang and Prodigious