The biggest challenge for rescue organizations in the UAE and globally is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds, hence the old saying “You CAN'T teach an old dog a new trick." So for its latest campaign, SNIFF decided to go the extra mile by getting abandoned mix breed dogs to play and enjoy the most passionate sport of the region, Football and support world class teams as Real Madrid and Barcelona.
Film advertisement created by TBWA, United Arab Emirates for Sniff, within the category: Pets.
Chief Creative Officer: Walid Kanaan
Executive Creative Directors: Manuel Borde, Fouad Abdel Malak
Art Directors: Oswaldo Sa, Pedro Velasquez
Copywriter: Leonardo Konjedic
Motion Graphics Designer: Lucas Pimenta
Agency Producer: Alia Fakha
Director: Nick Davidson
Production House: Magnet