Insert is printed on (LSD-less) LSD blotter paper, 7.5” x 7.5” and perforated into 900 tabs, just like the old days. It runs in the San Francisco regional issues of Rolling Stone magazine and is the brand’s advertising launch in that market, along with related wildposting, seen especially in the Haight-Ashbury district. Revive prides itself on its “unique” Kombucha flavors.
For those interested, the blotter paper inserts are printed in rural Oregon by Zane Kesey, son of “One Flew Over the Cuckoo’s Nest” author (also “Electric Kool-Aid Acid Test” hero and Grateful Dead sound engineer) Ken Kesey. The ink is vegetable-based, and the sheets are edible, though probably not very tasty. If they get you high, it will be through a placebo effect only.
This professional campaign titled 'Expand Your Tongue’s Mind' was published in United States in February, 2019. It was created for the brand: Revive Kombucha, by ad agency: TDA_Boulder. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Alex Rice
Art Director: Sayako Minami
Copywriter: Brian Mulligan
Executive Creative Director: Jonathan Schoenberg
Producer: Heather Lee
Print Blotter Paper: Key-Z Productions
Client CEO: Sean Lovett
Client VP Marketing: Josh Mohr