Violence against women cannot reign

Agency Network: 
March 2021


In order to raise awareness on domestic violence, the agency decided to tell the story of Leopoldina, a XIX century, Austrian princess who was married to the acclaimed Brazilian emperor D. Pedro I, a notorious woman abuser. Leopoldina was repeatedly beaten up by D. Pedro during the period she stayed married to him. The court and the population, in general, knew about the beatings but did nothing to save the princess. She ended up dying of depression in a very early age probably because of sheer sadness. As we can conclude, abusing woman dates back to a long time and it is, unfortunately, still a common crime today in Brazil. We are helping Maria Leopoldina to denounce her husband even after she died. And inspiring all other women who have no courage or feel intimidated for any reason. The campaign was aired on March 8th, International Women's Day.

Film advertisement created by Calix Advertising, Brazil for Sindilegis, within the category: Public Interest, NGO.

Advertising Agency: Calix Advertising, Brasília, Brazil
Ceo: Marcelo Lopes
Cfo: Tatiana Cardoso
Creative Director: João Carlos Amador
Art Director: Marcus Valls
Copywriters: Valério Pontes, Henrique Tanji
Account Executives: Suely Leite, Fran Oliveira
Media Planner: Gisele Gomes
Production: Kamila Rodrigues
Studio Manager: Junior Martins
Film Production: Ça Va Art
Scene Direction: Venturi
Photography Direction: João Frolich
Direction Assistant: Barbara Aranega
Executive Direction: Silvana Princival
Account Executive: Kika Buto
Production Direction: Marco Fiore
Art Direction: Luciana Nunes
Costume Design: Simone Fleitich
Make Up: Lu Lanzellotti
Actress: Renata Flores
Actor: Vitor Moreno
Location: Centro Universitário Ítalo Brasileiro
Post Production And Color: Capadócia VFX
Sound Production: Ritmika Audio Arts
Producer: Henrique Tanji
Conductor: Henrique Tanji
Announcer: Renata Flores
Singer: Julia Varandas
Planning Executive: Marcelo Sembonji
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