The Worst Disease

Agency Network: 
January 2020


‘Quelli che con Luca’, is a non-profit association founded to support the research against all forms of childhood leukemia. A disease that despite all the achievements collected so far, still has a long way to go: right now, in fact, leukemia is the most widespread form of childhood cancer in the world and, every year, 20% of the kids affected by it lose their battle for life.

Film advertisement created by Havas, Italy for Quelli che con Luca, within the category: Public Interest, NGO.

Advertising Agency: Havas, Milan, Italy
Deputy Executive Creative Director: Bruno Vohwinkel
Deputy Executive Creative Director: Aureliano Fontana
Copywriter: Eleonora Giugliano
Copywriter: Riccardo Baita
Art Director: Micaela Elisetti
Art Director: Oscar Colapinto
Client Service Director: Daniela Melodi
Planner: Sara Taschera
Producer: Alessandro Pancotti
Production Company: The Family
Directors: Massimiliano Takacs, Antonino Amoroso
Dop: Marcello Dapporto
Executive Producer: Lorenzo Ulivieri
Producer: Maura Beretta
Assistant Producer: Ina Richter
Original Music: Philip Abussi / MOKAMUSIC
Sound Design: Mokamusic
Mixing: Suoni LAB
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