Milano. It Changes More Than Just Your Look

Agency Network: 
December 2021


Milano&Partners, the official promotional agency of the city of Milan, has today launched a new campaign, ‘Milano. It Changes More Than Just Your Look’, to promote the city in the lead-up to the Festive period.

The campaign, created by Wunderman Thompson Italy and produced by Movie Magic International, encourages tourists to visit Milan over the holidays with a little inspiration from Santa Claus who, after hearing an ad on the radio mentioning "Milan, capital of fashion...", decides to visit the city in search of a new look. After a little shopping-spree in the city center, he soon finds himself making new acquaintances, sneaking into the Pinacoteca di Brera from its chimney, dancing in a club, seeing the premiere of La Scala and living unique experiences that will stay with him forever. He then decides to live the whole experience again on Christmas Eve.

Film advertisement created by Wunderman Thompson, Italy for Milano&Partners, within the category: Hospitality, Tourism.

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