When you go through a McAuto there's one thing that's almost inevitable: eat your fries before you get home. From this insight was born the latest promotion of McDonald's: with the purchase of at least one McMenu, they give you some fries for you to enjoy along the way.
Film advertisement created by TBWA, Spain for McDonald's, within the category: Food.
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez, Pablo Fernández
Art Director: Joan Guardiola
Copy: Lucía Santos
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Ana López-Perea
Executive Account: Alicia Aranda
TBWA Producer: Elisa González
Production Company: Central Films
Directors: Maxi Sterle, Rodrigo García Saíz
Client Contact/ McDonald’s: Natalia Echeverría, Héctor Rivero, Susana Herrera