Description
The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game.
This professional campaign titled 'Climate action on ice' was published in Finland in January, 2021. It was created for the brand: Lahti Pelicans, by ad agency: TBWA. This Integrated medium campaign is related to the Public Interest and Sports industries and contains 2 media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: TBWA\ Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Account Director: Ella Komulainen
Project Manager: Maija Naumanen
Creative Director: Markus Nieminen
Art Director: Teemu Lappalainen
Graphic Designer: Tommi Selander
Senior Creative: Maria Kuorikoski
Creative Content Strategist: Tuomas Karvonen
Communications Strategist: Paula Sonne
Junior Communications Specialist: Sara Pitzén
Post-production company: FLC Helsinki
3D Designer: Kasimir Häiväoja
Illustrator: Daniel Stolle
Programme Director: Saara Vauramo
Head of Communications: Saara Piispanen
Marketing and Communications Planner: Maria Ansas
Communications Specialist: Elina Fanta
