With a shared ambition to make the Monopoly game more famous than ever we developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved.
Tapping into the innate truth that people don’t want to miss out on what their friends are doing, the integrated campaign touches upon on the social isolation experienced by people who miss out on what friends, colleagues and family are all aware of when using the universal ‘Peely Peely’ code.
Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Creative: Danielle Melia
Senior Creative: Gary Lathwell
Business Director: Kate Tweed
Account Director: Jessica Lyons
Senior Account Manager: Felicity Davies
Account Manager: Blake Field
Account Executives: Thomas Schofield, Callum Matthew
TV Producer: Helen Choonpicharn
Chief Creative Officer: Chaka Sobhani
Creative Directors: Luke Boggins, Dan McCormack
Project Manager: Miles Dell
Digital Director: Jon Sloneem
Senior Digital Planner: Carl Juresic
Senior Social Media Manager: Rory O’Neill
Producer/Director: Phil Horton