Grupo Exito Magia Salvaje

Endangered Costumes

Agency: BBDO


In 2018, three species of animals became extinct on our planet. In Colombia four species are in danger of extinction because their habitats are disappearing and nobody is doing anything to help them. That’s why on Halloween, Almacenes Éxito decided to do something about it.

This professional campaign titled 'Endangered Costumes' was published in Colombia in October, 2018. It was created for the brands: Grupo Exito and Magia Salvaje, by ad agency: BBDO. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Mario Lagos, Juan David Jaramillo, Diego Almanza
Creative Director, Copywriter: Andrés Luque
Creative Director, Head of Art: Daniel Delgado
Copywriters: Alejandro Arango, Jerónimo Zapata, Tamara Mujica
Art Directors: Tatiana Rico, Elkin Hernandez, Marcela Zapata
Motion graphics & Editor: Cristian Sánchez
VP Business: Natalia Pérez
Account Executive: Camila Patiño
Account Executive: Katalina Espinel


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