In each scene, we explore some of the jobs that night workers do, such as looking after patients in hospitals, maintaining roads, re-stocking supermarkets – but the workers themselves are invisible.
This theme continues until the climax of the film as they walk through McDonald’s doors for a well-deserved break. We see the workers for the first time, clearly emphasising that the doors of McDonald’s are always open, ready to welcome them and help see them through the night ahead, no matter the time.
Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Chief Creative Officer: Chaka Sobhani
Business Director: Chloe Siddall
Account Director: Jack Brenman
Account Manager: Alice Pavey
Account Executive: Gabriella Kaas
Project Director: Emily Green
Creative Director: Pete Heyes
Senior Creative: Rory Hall
Senior Creative: Steph Ellis
Senior Producer: Lou Pegg
Senior Planner: Joe Beveridge
Junior Planner: Thomas Schofield