Freedom of Choice

Agency Network: 
June 2019


What to do when you have only few coins left? Choose what is most valuable for you - from McDonald's "Coin Menu."

Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Advertising Agency: NORD DDB HEL, Helsinki, Finland
Production Company: Lucy Loves Stories
Marketing Manager, McDonald's Finland: Mikko Poutanen
Marketing Manager, McDonald's Finland: Olli Tiainen
Marketing Director, McDonald's Finland: Mats Nyström
Creative Director, NORD DDB HEL: Lauri Vassinen
Account Director, NORD DDB HEL: Olli-Pekka Sipilä
Project Director, NORD DDB HEL: Julia Lehmuskallio
ACD / Art Director, NORD DDB HEL: Kalle Wallin
Senior Copywriter, NORD DDB HEL: Antti Einiö
Executive Producer: Marko Antila
Producer: Henri Hämäläinen
Dop: Max Smeds
Director: Simo Liukka
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