Agency Network: 
Published/Aired: 
December 2020

Description

Loved by young (Emirati) adults, the Lexus IS was built on the race track making it the sportiest of luxury sedans. We show that the Lexus IS is the most fun you can have with a ‘first’ car.

Film advertisement created by Ogilvy, United Arab Emirates for Lexus, within the category: Automotive.

Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Creative Director: Jean-Pierre De Villiers
Senior English Copywriter: Faraz Khan
Client Team Lead: Hadi Ballout
Senior Account Manager: Kenneth Daniel Monis
Account Manager: Apeksha Arora
Associate Director - Social: Ghadeer Khub
Social Account Manager: Meghna George
Senior Designer: Cesar Bautista
Strategy Director: Wael AlYousuf
Executive Producer: Madhup Agarwal
Senior Arabic Copywriter: Maya ElKai
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