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Invisible Make Up

Agency Network: 
Published/Aired: 
May 2018
Like
151
Views
2565

Description

In Brazil's largest economic crisis, unemployment reached 12.7 million people. Most of the unemployed are women and many of them think that makeup is one of the most important things in a job interview. But what if Brazil's most popular makeup brand said just the opposite? We invited a few women to have their makeup done by a professional on the day they had a job interview, with the help of one of the largest recruitment companies in Brazil (Mappit). But we had one condition: they couldn’t look in a mirror until the interview was over. We made a video and released it online the day before Labor Day (May 1).

Film advertisement created by BETC, Brazil for Jequiti, within the category: Beauty.

Advertising Agency: BETC, São Paulo, Brazil
Chief Creative Officer: Erh Ray
Creative Directors: Rodolfo Barreto, Daniel Schiavon
Art Director: Guilherme Possobon
Copywriter: Victor Castelo
Video Producer: Bossa Nova Films
Director: Georgia Guerra-Peixe / Joca
Photography Director: Arthur Rosa França
Audio: Jamute
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Highest Rated

kleenex's picture

good video.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

good video.

kleenex
Activity Score 58667
Web Designer/Developer
IH Rony's picture

Good

IH Rony
Activity Score 2
sandipkayal's picture

nice

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

baconneedles's picture

Beautiful idea.

baconneedles
Activity Score 1027
Copywriter
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