In Brazil's largest economic crisis, unemployment reached 12.7 million people. Most of the unemployed are women and many of them think that makeup is one of the most important things in a job interview. But what if Brazil's most popular makeup brand said just the opposite? We invited a few women to have their makeup done by a professional on the day they had a job interview, with the help of one of the largest recruitment companies in Brazil (Mappit). But we had one condition: they couldn’t look in a mirror until the interview was over. We made a video and released it online the day before Labor Day (May 1).
Film advertisement created by BETC, Brazil for Jequiti, within the category: Beauty.
Chief Creative Officer: Erh Ray
Creative Directors: Rodolfo Barreto, Daniel Schiavon
Art Director: Guilherme Possobon
Copywriter: Victor Castelo
Video Producer: Bossa Nova Films
Director: Georgia Guerra-Peixe / Joca
Photography Director: Arthur Rosa França