To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.
This professional campaign titled 'New Owner Welcome Kit' was published in Canada in June, 2018. It was created for the brand: Volkswagen, by ad agency: DDB. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: TrackDDB, Toronto, Canada
Creative Director: Barb Williams
Creative Group Lead / Art Director: Italo Siciliano
Copywriter: Andrew Strachan
Print Production Manager: Tara Greguric