The virus kills. High speed driving, too.

Agency Network: 
June 2021
Detran-RN: The virus kills. High speed driving, too.
Detran-RN Film Ad - The virus kills. High speed driving, too.


Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.

Film advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Advertising Agency: Executiva Propaganda, Natal/RN, Brazil
Creative Director: Cortez Pereira
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Retoucher: Camaleão Art
3D Studio: Rox Studio
Film Director: Kako Gomes
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