Description
Fall Guys, was the newest video game, that tooks over costa rican gamers,
making it the second country in the world with more active players and shares.
But if that wasn't amazing enough, for its first season, Fall Guys launched the Fast Food Skin Pack. Good news for KFC, because we had to sell our iconic Combo Gamer with a free add-on product.
That’s why for the month of September, we created the “THE COMBO GAMER ROYALE”, the biggest, not old-fashioned, promo activation by replicating our Combo Gamer in Fall Guys, using the Fast Food Skin Pack. The deal was simple: the product that wins a crown becomes a delicious free extra in the real Combo Gamer for limited time.
So how did it work? We teamed up with the country’s top video game influencers
and transformed each user into one of our Combo Gamer products: one Colonel Deluxe Burger, two fries and one soda. They shared our campaign and helped us to invite everyone to the battles that were streamed on Twitch and Facebook Lives.
Each time one of our products won a crown, we launched a promo code in real time for viewers to redeem the winning product as a free extra in their Combo Gamer order.
Fans got so into our streams that they started supporting their favorite extras to win.
Results
7 days of food battles
41.027 minutes watched
738.025 Social Media impressions
988.300 People reached
70% of our codes redeemed
and 37% increase in sales
This professional campaign titled 'The combo gamer royale' was published in Costa Rica in June, 2021. It was created for the brand: KFC, by ad agency: McCann. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago.
Credits
Advertising Agency: McCann, San José, Costa Rica
