A star named Maradona

Agency Network: 
December 2021


A year ago, one of the most brilliant players this world has ever seen passed away, Diego Armando Maradona. In this context, CONMEBOL launched a tribute on behalf of the South American soccer, so that Diego would always be held up high and continue to shine just as he did when he was alive. The idea came from no other than the agency led by Martin Mercado, Mercado McCann.

In the coordinates RA: 12h 08m 21.5s DEC: -50° 50' 16.8", there’s a star full of glistening milestones for soccer named Maradona*.

Because he shone on Earth, now he will shine in the sky. That is the concept from which this tribute emerged.

Film advertisement created by Mercado McCann, Argentina for CONMEBOL, within the category: Sports.

Advertising Agency: Mercado McCann, Argentina
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