CONMEBOL Libertadores - "CAM-PEÓN"

Agency: Mercado McCann


The South American soccer confederation and Futlove, Mercado McCann's soccer love division, premiered a new way of transmitting the most emotional moments of an award ceremony. For the first time ever, four cameras were incorporated into a trophy, which made it possible to obtain unprecedented material that reflects the emotion of the moment as it had never been told before.

"Implementing this technology in a trophy as important as the Copa Conmebol Libertadores was a great challenge. It’s a turning point in the narration of passion and we are sure that this idea will be adopted from now on in tournaments from all over the world," says Nicolás Massimino, Chief Creative Officer of Mercado McCann.

"It was an initiative that hooked us from the beginning. From now on, Cam-peón will change the way of showing the culminating moments and the most awaited rituals of any competition," says Claudia Cortázar, Marketing Manager of CONMEBOL.

In the video, you can see a compendium of some of the images that only the Cup was able to observe.

This professional campaign titled 'CONMEBOL Libertadores - "CAM-PEÓN"' was published on November 05, 2023. It was created for the brand: CONMEBOL, by ad agency: Mercado McCann. This Film medium campaign is related to the Sports industry and contains 5 media assets. It was submitted 20 days ago.


Brand: CONMEBOL Libertadores

Campaign: CONMEBOL Libertadores Final match - Maracaná 2023

Agency: Futlove, Mercado McCann's soccer love division

CCO: Nicolás Massimino

ECD: Nicolás Goldstein - Manuel Scher - Edwin Bowen

Head of Art: Alejandro Isturiz

Creative Director: Denis Vivoda

Head of production: Agustín Borgognoni

Production team: Santiago Lemme

Group account director: Lula Concistre

Account Director: Mercedes Parise

Strategy Director : Florencia Leonetti

Responsable por the brand: Claudia Cortázar - María José Guex - Patricia Vera.

Tech developer: Hernán Landry – Daniel Peralta

Tech assistant: Pablo Landry

Editor: José Lemme

Music: Portaestudio

Baskin Robbins


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.