ADVERTISING

Save the Children

The Unreal Xmas Shop

Agency: B-Reel

Description

This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.
https://www.raddabarnen.se/stod-oss/ar/shop/

This professional campaign titled 'The Unreal Xmas Shop' was published in Sweden in December, 2021. It was created for the brand: Save the Children, by ad agency: B-Reel. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 12 months ago by Global Communications Officer: Grace Robert of B-Reel.

Credits

Advertising Agency: B-Reel, Stockholm, Sweden
Copywriter: Oskar Engman
Copywriter: Per Forssberg
Art Director: Mårten Hedbom
Designer: Gustav Stockman
Designer: Lisa Nyberg
Motion Designer: Peter Holtze
Motion Designer: Andreas Godwin
Director Of Innovation: Lars Bjurman
Brand Director: Maja Beckman
Brand Manager: Ewa Staël Von Holstein
Brand Manager: Eric Ståhl
Strategist: Andrea Dahlbäck

ADVERTISING

iStock Essentials

Little girl taking off protectiv...

Artist: Elena Mishina

iStock Signature

Asian boy who suffer from natura...

Artist: Make_Video_Company

iStock Signature

Asian boy who suffer from natura...

Artist: Make_Video_Company

iStock Essentials

Little girl puts on a preventive...

Artist: Elena Mishina

iStock Signature

Asian boy who suffer from natura...

Artist: Make_Video_Company

iStock Essentials

Lifebuoy floating on the sea nea...

Artist: Sergeymalov

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.