Save the Children

The Unreal Xmas Shop

Agency: B-Reel


This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.

This professional campaign titled 'The Unreal Xmas Shop' was published in Sweden in December, 2021. It was created for the brand: Save the Children, by ad agency: B-Reel. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 2 years ago by Global Communications Officer: B-Reel of B-Reel.


Advertising Agency: B-Reel, Stockholm, Sweden
Copywriter: Oskar Engman
Copywriter: Per Forssberg
Art Director: Mårten Hedbom
Designer: Gustav Stockman
Designer: Lisa Nyberg
Motion Designer: Peter Holtze
Motion Designer: Andreas Godwin
Director Of Innovation: Lars Bjurman
Brand Director: Maja Beckman
Brand Manager: Ewa Staël Von Holstein
Brand Manager: Eric Ståhl
Strategist: Andrea Dahlbäck


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