Agency Network: 
February 2020


A 30 second slow motion video, during which a young man is about to run. Action, caught in the midst of and slowed by slow motion, is given attention with the care of what is happening and the place where it takes place: we are immersed in a Milanese urban environment and it is raining. Rain hits our protagonist’s jacket, which remains completely protected in its waterproof appearance. Behind and around him the timelapse of the city that lives, does not slow down its ferment.

Film advertisement created by Lab81, Italy for Boggi Milano, within the category: Fashion.

Advertising Agency: Lab81, Milan, Italy
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