Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.
Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.
Art Director: Mattias Flyborg
Copywriter: Viktor Olsson
Production Company: Giants & Toys
Service Production: Emote
Director: Henrik Sundgren
Director of Photography: Eric Broms
Producer: Carl Linder
Executive Producer: Christian Rehnfors
Sound Composer: Jimmy Lagnefors
Sound Engineer / Sound Design: MediaMonks
Agency Producer: Linus Leander / Twofatboys