Are you balls or brains?

Agency Network: 
November 2016


Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. The product is built on something every player will recognize: Balls – trusting your gut feeling betting on a long shot; and Brains – a more calculated bet minimizing risk. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.

Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Advertising Agency: Jack Russel, Stockholm, Sweden
Art Director: Mattias Flyborg
Copywriter: Viktor Olsson
Production Company: Giants & Toys
Service Production: Emote
Director: Henrik Sundgren
Director of Photography: Eric Broms
Producer: Carl Linder
Executive Producer: Christian Rehnfors
Grading: Chimney
Sound Composer: Jimmy Lagnefors
Sound Engineer / Sound Design: MediaMonks
Agency Producer: Linus Leander / Twofatboys
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