Maurus developed a piece in which Balenciaga takes a strong stance on this central theme of the 2020s. The highly emotional, two-minute film is a delicately observed, multi-faceted journey of empathy and affection. From casual to very dramatic, from the magic of a beginning, to the power of a mature relationship, to redemption through forgiveness. Backed by an equally elegant and cinematic imagery, the film is carried by a truthful tone and deep respect for its characters, a heartfelt contemporary commentary.
One of the reasons for luxury fashion brand Balenciaga’s enormous worldwide success in recent years is Creative Director Demna Gvasalia’s unique way of commenting on the themes of our time in the narrative of his work. Following the groundbreaking gloomy and apocalyptic Winter 20 runway show, he envisioned an equally bold and relevant piece for the Fall 20 collection media launch. Balenciaga approached film and commercial director Maurus vom Scheidt to write and direct a film for the brand that celebrates empathy.